Glossary of terms
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AdPlan
Well – that’s us…
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Media
The means of your communication – this can be Print, Online, TV, Radio and Outdoor. At AdPlan you can search just one, or a combination of these types of media which you can advertise with.
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Target Market
Your target market is the group of people (or person) who are the best candidates for consuming your message. Whether it be selling them a new bike or getting them down to church on Sunday - your target market are those people who you want to influence the most. Having a clearly defined target market means you can more accurately target those advertising dollars and get your message across with more bang for your buck!
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Target Market Household
The makeup of your target markets living environment – this is whether your target market’s household is single, married, engaged, divorced, dating, are empty nesters or a family. This parameter allows you to define the type of household that you would like to get your message to. Neat huh?
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Socio-Economic Groups
This defines groups of people who fit into five sections which are scored on three core criteria – education, income and occupation - make sense? Each of these three sections is given a score of 1 -60.
The five sections of Socio-Economic Groups are divided as follows
AB – Top 20%
C – Top 36%
D – Top 52%
E – Top 60%
FG – Below 40%
So if, for example, your Target Market are in the AB group - these are more likely to be well educated, affluent members of our fine society and then so on through to FG. -
Campaign budget
This is how much you're planning on spending for this round of advertising - this allows us to more accurately return options which fit into how much you have to spend.
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Loading
This is a term used when media outlets apply a percentage charge, or a premium, against the price of advertising to ensure a specific position – for instance a 20% loading fee may be charged to place an ad inside the front cover of your favourite magazine.